Are you sitting on the fence about whether or not you should be building your email list?
I’m here to tell you that if you are serious about having an online marketing strategy, building your list must be a non-negotiable, fundamental part of your plan.
In today’s blog, I share 12 reasons why… let’s dive in!
If you curate a well-nurtured email list, it will be one of the highest-performing channels in your marketing strategy.
According to Campaign Monitor’s Ultimate Email Marketing Benchmarks for 2022, email still performs incredibly well – check out these average data points across multiple industries:
Open rates – 21.5%
Click through rates – 2.3%
Click-to-open rates – 10.5%
Unsubscribe rates – 0.1%
Organic reach on social media is never going to get you anywhere near these numbers – for example, your Facebook page will provide around 2-3% average reach – meaning that tiny percentage will see a post you share.
Email allows you to deliver carefully composed, personalised messages straight to the mobile device of your subscribers, in a way that social media posts can’t.
There is no algorithm sitting between you and your audience – the decision on who gets to see your content is not determined by a third-party platform… if they sign up, it’s hitting their inbox.
The first thing that most people do in the morning is wake up, pick up their phone and check their email.
Yes I know, it is a bad habit, and one I try to break several times a year, but there is no escaping it – people still read their email first thing in the morning and that proves its importance and relevance.
A social media status update is here one minute and then buried the next.
With email, you are hitting the all-important inbox – and remember, most email software these days has a search feature and your subscribers can refer back to your content – especially to the useful messages you have sent.
I do this ALL of the time – I regularly clean up my email so that I know I am only receiving content that I find of value.
I don’t read every single email, but I often find myself searching back for specific senders and find content from them that is more relevant to me at the time of searching.
Such an important term when it comes to marketing. As I mentioned earlier, Facebook page reach for organic content is under 5%.
Even if 20% of your emails wind up in the junk folder, you can still reach 80% of your list with that message.
You can segment your email list and build audiences of subscribers, customers, and more.
This means that you can send more relevant content to sub-sets of your audience – keeping them engaged and informed – and keeping you relevant and top-of-mind.
7. Usable data
You can upload your email list (or those segmented sections of it)to Facebook and use it to run ads to directly – this means that you can get your message to your audience on a different platform – very powerful for upping your visibility in an increasingly noisy online world.
What’s more, you can also create powerful lookalike audiences for targeting purposes – to get new subscribers and clients who are similar to those already on your list.
Consider this. If you are promoting a lead magnet, and someone takes the time to read and digest what you are offering, then fill out a form and hit that submit button, they have declared their interest in hearing from you.
Email is purposeful in the sense that people actively opt-in for your content – meaning that you can build a high-quality with the right offer and messaging.
Email is a 1:1 marketing medium. You can send a broadcast to your entire audience – and they can then reply in person to you, starting a conversation.
This happens to me all of the time, and by entering into these conversations, I have won countless new clients.
The 1:1 aspect of this way of communicating is a fast way to build trust and connection.
According to Campaign Monitor, 3.9 billion people in the world have at least one active email account – that is more than half the population of the earth (at the time of writing) – with other sources stating that the number will grow to 4.6 billion by 2025.
That’s an incredibly large lake to fish in.
You should not build your content on rented land – i.e. social media platforms.
Why? Because you are at the mercy of a third party who can restrict or shut down your account at any point. I talked about this in more depth recently on my weekly live video.
Some of these platforms won’t be around forever, or their relevance may drop like a stone (MySpace or Vine, anyone?)
You own your email list – every email address you collect is yours.
Build your email list alongside your social media audience – you want to get your message in front of your ideal client on multiple platforms whenever possible.
Every action you take with email can be tracked.
This builds up an incredible pool of useful data that YOU own.
Every action you take on social media builds data that THEY own. Sure, you can use some of this data for your marketing, and of course as the owner of a Facebook Ads & Chatbot marketing agency I leverage this all of the time.
But there’s nothing better than having your own marketing data – it’s like gold dust.
Are you looking for help with using email marketing to get a consistent flow of quality leads for your business?
Here at Danny Young Online, my agency works with coaches, consultants and course creators to grow their audience and sell out their courses and programs, using Facebook & Instagram ads and chatbots.
If you want to find out more about how we could help you, then why not schedule an obligation-free discovery call? Click here to choose a slot that works for you.
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