There’s no escaping the fact: clearly defining your ideal client is crucial in building a successful online business. You can tailor your marketing efforts to reach the right audience by identifying your ideal client’s specific characteristics and needs. This helps you to meet them where they are and speak to them in a language they […]
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When I am looking at creating content for my followers, I try to create content that falls into one of four categories – or pillars. I’m one of those that is guilty of focusing way too much on this pillar! Educational content is designed to demonstrate your position as a subject matter expert and can […]
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Are you sitting on the fence about whether or not you should be building your email list? I’m here to tell you that if you are serious about having an online marketing strategy, building your list must be a non-negotiable, fundamental part of your plan. In today’s blog, I share 12 reasons why… let’s dive […]
