The world of network marketing can be a daunting place. There are a number of “best” and “worst” practices that can propel you on the road to success or leave you floundering and wondering why things just aren’t happening as you had hoped. Getting involved in network marketing with the assurance of having more time and earning a full time income while working part time hours sounds extremely enticing. However without the correct disciplines in place, many people struggle to get their business off of the ground and are left banging their heads against the wall as they aren’t realising the balance that they expected.
Here I want to share with you three top tips that will help you get off on the right foot, or turn your business around if you have been working at it for a while. The beauty of this is, it is never too late to put these tips into action, so whether you are brand new to the world of network marketing, or have been working your business for a while but have yet to have any real success – if you want to take your business to the next level, consider the following points and the potential impact of making some habitual changes:
1. Shift away from a “selling” mindset
My career background was in corporate sales, and when I first came into my MLM company, I thought I knew it all. There was a product to move, and boy could I move it! Wrong! Traditional sales techniques generally do not work in network marketing. There is no need to “hard pitch” or “hard close”. This industry is about building relationships and helping other people, and having an air of desperation about you by making people feel they are being sold to will generally work against you.
Consider your business not as a get rich quick scheme – it isn’t! You should be thinking medium term. Allow yourself time – between three and five years is a realistic timeframe to build a significant business. You will achieve this by shifting your mindset to that of helping others – listening and learning, and offering your assistance to them where relevant. Whether that is with the products that you offer, or the business opportunity that could benefit them, listen for relevance and drop this into conversation when appropriate. By making this first key shift away from trying to pitch and sell your products and opportunity at every turn, towards a mindset of understanding and wanting to help, your business will accelerate dramatically. Relax!
2. Embrace personal development
Jim Rohn is my favourite of all the mentor, I have read many of his books and listened to countless hours of his audio. When I first started in network marketing, I found this to be one of his most compelling quotes:
“Work harder on yourself than you do on your job. If you work hard on your job you can make a living. If you work hard on yourself you can make a fortune.”
Network marketing is a relationship-driven industry. In order to be successful, you have to be the best you can be at all times. Many of us have allowed habits to creep in over the years that can distract us from the path to success – there are too many to list them all here! Studying the words and wisdom of the personal development leaders has had a profound effect on my life in many areas and I truly think I am a better person for it.
Not only has this helped me in my business, but in many other aspects of my life – relationships, health, confidence and empathy. Personal development is a massive subject and also a very individual journey. Recommended leaders in this field are Jim Rohn, Tony Robbins, Dr. Tom Barratt, Robert Kiyosaki and Darren Hardy – there are countless others, seek and you shall find!
3. Take your business seriously!
The beauty of the network marketing business is that, with most opportunities, they can be worked on in the nooks and crannies of our lives. The concept of full time income while working part time hours is, for many, one of the most attractive aspects of this industry. However, that does not mean that we should not treat it with the respect it deserves. If you treat your business like a hobby, you should expect small returns. Treat it like a real business and the doors to success will open and you uncover the ability to make this into something of real significance.
Firstly you should focus on your why – why are you doing this? What are your real emotional drivers? Attach yourself strongly to these. Then plan – plan your activity, plan your growth, plan for the next month, three months, six months, year and beyond. Set goals and work towards them – silly, crazy, big, long-term goals, with smaller and more achievable goals along the way.
I hope you have found these tips of value, there are countless others out there and I will share more with you in future posts.
If you have enjoyed my blog, please feel free to like & share, and comment below – I will be more than happy to answer any questions and I look forward to connecting with you!