The 5 Key Traits Of A Successful Advertising Campaign
In today’s post, I want to be sure that you know that making a significant impact on the success of your ad campaigns is so much easier than most people like to believe.
It all comes back to five key traits that make up a successful ad.
- First Up, You Need To Create An Enticing Offer People Need and Want
There is no point trying to run ads to something that has no need in the marketplace. Selling to consumer’s needs and pain points is the best way to craft an enticing offering that people truly desire. If your offer is not good enough, people will not buy it. Period.
- The second key trait you’re going to need is an audience of people that are ready to buy.
It’s important that you consider which subsets of your entire audience are most likely to buy your product within the buyer’s journey. Are they new to your product and just gathering information? Are they comparing your product to your competitors? Or are they looking for that final push to purchase?
This simple step will help you make the most out of your ad spend.
- This might be obvious, but you’re going to need high quality creative if you want a successful ad!
High quality creative is essential – and this is probably pretty obvious. But I want you to think about it this way: When you’re running ads on Facebook or Instagram, people are scrolling through a feed. Your creative needs to stop the scroll and capture their attention. That’s ultimately the purpose of your creative.
When in doubt, always aim to create an ad that would work on you!
- The fourth trait you’re going to need is high-quality copy.
Once you’ve captured your attention with your creative, you’re going to need compelling copy that is going to get them to take the course of action that you want them to take.
If you don’t explicitly tell people what they need to do, odds are they’re probably not going to do it. You have to tell your audience what their next step is.
If you’re running ads and the purpose or aim of those ads is to grow your email list with leads, then you’re probably promoting a lead magnet. Your ad creative has to capture their attention.
Your copy must then sell the benefits of that lead magnet and persuade the reader to take an action and go to the next step in the buyer’s journey.
- Lastly you’re going to need a message-to-market-match.
This is the key piece that pulls all of this together and underpins a successful campaign.
Message to market match simply means that if you’re putting a high quality offer in front of the right audience.
There is no point advertising dog grooming kits to an audience of gardening lovers – it’s not a subject matter they are likely to be interested in.
This is truly it – it’s not as complicated as some make it seem. You need:
- an irresistible offer
- a warmed up audience
- scroll-stopping creative
- intuitive ad copy
- and a message to market match.
If you have all of those five traits locked in, then you’re going to be off to a pretty great start!
If you’re new to the world of social advertising, I strongly encourage you to grab a copy of my free Facebook Ads Starter Checklist!
This checklist is perfect if you’re looking to run your first ad campaign and you want to tick all of the boxes to make sure your campaign is set up for success from the start..
If you have any questions or feedback on this article, please drop them in the comments. And hey – if you’re looking to solve a specific ad challenge – I’d love to help! Drop a comment or question below!
