There are lots of ingredients that go into setting up a successful Facebook Ad campaign, and sometimes it can take a long time to figure out the right blend to get the results you want.
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There is so much information and data available in Ads Manager that it can be completely overwhelming. How then do you keep track of your campaigns, and understand what is and isn’t working?
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If I cast my mind back a year or two and somebody said to me, “Hey, should I boost my posts?” then my answer would have categorically been no.
